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The Customer is Why You are in Business

By Zach Duke

February 16, 2023

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“The Customer is Why You are in Business”  Allen Duke, Mentor & Father.

Those who know me well have probably heard me talk about my father’s impact on me and business. For those of you who haven’t heard the passion I have related to these lessons I learned, here is some context:

My dad was a manufacturer sales representative for furniture companies, selling furniture to furniture stores across multiple states.  My dad was intentional about teaching me business lessons; some of the most memorable lessons were when I would travel with my dad.  As part of these trips, we would visit his customers all across the territory.  I learned so much from these trips and have many fond memories of the time with my dad…

One of the lessons that he continuously reiterated to me was that “The Customer is Why You are in Business.”   Being in business held a ton of weight, partly because my dad didn’t have a base salary; he only made an income if the furniture stores sold his furniture, and it was embedded in his deep-rooted integrity for going the extra mile.

In case you haven’t heard, we are ecstatic to announce that Beth Sumner has joined us as VP of Customer Success.  Beth has deep roots in community banking, technology, and information security.  As part of her role, she will be a facilitator for our customers to maximize the Finosec impact of helping our customers simplify information security and cybersecurity governance.  She will also be a conduit for our customers to give our team feedback on enhancements and improvements we can make to go the extra mile for our customers.  If you are a customer, be on the lookout for a meeting with Beth in the coming weeks, and if you have known Beth for as many years as I have, you know we are truly blessed to have her on the team.

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